Meet Shawna Hurbace | Wife, Mom, and Entrepreneur

We had the good fortune of connecting with Shawna Hurbace and we’ve shared our conversation below.

Hi Shawna, can you walk us through the thought-process of starting your business?
I started my own business to build something real for my family — not just a living, but a legacy. I wanted my kids to see that with hard work, you can create your own path… and maybe teach them a thing or two about the trade along the way.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art is kind of like me—colorful, a little rebellious, and deeply rooted in purpose. I specialize in transforming everyday spaces (and sometimes outdated cabinets) into things that feel alive again. What sets me apart? I treat each project like it’s my own home—except I actually finish the work and don’t leave painter’s tape up for six months.

I’m most proud of building this business from the ground up with equal parts grit, caffeine, and Google searches. I started this journey to support my family and show my kids that creating something meaningful with your hands (and heart) still matters. Spoiler alert: it wasn’t easy. There were plenty of “what am I doing?” moments, but I’ve learned that persistence beats perfection and that success rarely shows up wearing a name tag.

Professionally, I’ve learned to trust my instincts, say yes before I’m ready, and always keep touch-up paint on hand—literally and metaphorically.

If there’s one thing I want the world to know about my brand: it’s that this isn’t just about painting surfaces—it’s about revealing the potential that’s been there all along. Whether it’s a kitchen, a staircase, or a creative dream, we all deserve a fresh coat of confidence.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend came to visit Denver and they loved wine, mountain views, and eating gluten-free without missing out—oh trust me, we’d have the ultimate week. This isn’t just a vacation, it’s a curated adventure of sipping, strolling, and savoring the best of Colorado.

Day 1: Urban Charm & Wine Warm-Up
We’d start the week in style with brunch at Just BE Kitchen—100% gluten-free and shockingly delicious (hello, chicken & waffles with zero regret). Then we’d stroll through Larimer Square and hit up Blanchard Family Wines in the Dairy Block for a cozy Colorado wine flight. Dinner at Watercourse Foods—vegetarian, gluten-free heaven—and a nightcap at Cru Wine Bar in Cherry Creek.

Day 2: Boulder + Mountain Sips
Quick morning hike at Chautauqua Park to get the legs moving and the views rolling, followed by lunch at Fresh Thymes Eatery—a Boulder go-to for gluten-free food that’s anything but boring. Then off to BookCliff Vineyards for a local tasting with mountain backdrop vibes. Back to Denver for dinner at Root Down—super gluten-free-aware, super tasty.

Day 3: Wine Country Meets the Mountains – Breckenridge Bound
Drive to Breckenridge for wine, fresh air, and small-town charm. We’d stroll Main Street, grab lunch at The Crown (great GF options), and visit Continental Divide Winery—the highest-altitude winery in the U.S. Bonus: you can blend your own bottle! Dinner at Hearthstone Restaurant, which offers amazing GF dishes and romantic mountain lodge energy.

Day 4: Vail Elegance
Morning coffee at Loaded Joe’s, then brunch at Vintage, where their gluten-free game is strong and the Bloody Marys are stronger. Wander the charming village, then sip at Root & Flower—a boutique wine bar with creative pours and knowledgeable staff. For dinner, Up the Creek offers riverside views, fine wine, and a menu with plenty of GF-friendly options.

Day 5: Colorado Wine Country Day Trip
Time for a scenic road trip to Palisade, Colorado’s hidden wine gem. Stop at Colterris, Plum Creek, and Carlson Vineyards—each one welcoming, scenic, and GF-accommodating (bring snacks just in case). This is pure sunshine, orchards, mesas, and glasses clinking. Stay overnight at a cute B&B or head back depending on our mood (and wine intake).

Day 6: Evergreen Escape
Let’s keep it light and lovely with a drive to Evergreen. Walk the lake trail, enjoy the cool mountain air, and stop at Creekside Cellars—a charming winery and bistro with a relaxing patio and plenty of gluten-free wine pairings. Back to Denver for dinner at True Food Kitchen, where healthy and gluten-free meets downright craveable.

Day 7: Farewell Toast
Start slow with brunch at The Corner Beet—organic, artistic, and GF-friendly. Spend a peaceful afternoon at the Denver Botanic Gardens, then wrap it all up with one final toast at Bigsby’s Folly, a chic urban winery with a full GF menu and a vibe that says, “We’re definitely doing this again.”

What I love about Denver and the Rockies? You can sip world-class wine in hiking boots, eat gluten-free without feeling like you’re missing out, and enjoy stunning scenery without ever sacrificing flavor or fun. It’s all about balance—earthy, elegant, and effortlessly Colorado.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I built this business from the ground up, but I’ve got to give credit to my family—they’ve been my motivation, my cheerleaders, and sometimes even my tiny apprentices. They kept me going when things got tough

Website: https://www.whitecliffdesigns.com

Instagram: https://www.instagram.com/whitecliffdesigns/

Linkedin: https://www.linkedin.com/in/seana-hurbace-510a113a/

Twitter: https://x.com/SHurbace94711

Facebook: https://www.facebook.com/WhiteCliffDesigns

Image Credits
My daughter Mackenzy and I are responsible for all photos