We asked experts from a broad range of industries to open up to us about things they know about their industry but that we probably don’t and we’ve shared some of those responses below.

Emily May | Instructional Design Consultant & Developer of Digital Learning

While instructional design is gaining popularity with the increased demands of online learning, I still find a lot of people giving me the eyebrow raise/deer in the headlights look when I tell them what I do. So, let’s clear the air. Instructional design is a systematic process of extracting information and designing (sometimes developing) activities around that information to encourage practical application and ultimately, change behavior. This can be for online courses (higher education, Massive Open Online Education, online coaching programs, etc.) corporate eLearning (think HR training), and everything in between – webinars, job aids, video/animation, and infographics are just a few. Some instructional designers focus primarily on consulting with a subject matter expert to help them get their courses online with appropriate technology/tools to support their students. Others focus on the actual development of the learning product and perform tasks like scripting, storyboarding or prototyping, building eLearning, and creating assessments. I do a little of both. Read more>>

Mike Clappe | Sculptor

When one becomes involved in public art, and after they win the commission, they effectively become a general contractor. Designing the piece while researching the site and tying the theme into the community is the fun (art) part. What happens next is the real work. First there’s obtaining an engineer. Preferably someone who works with artists. After the piece is tweaked so that it will last the test of time, and satisfies the stakeholders, there’s production. This often involves working with various sub-contractors such as: graphics experts, metal and stone fabricators, painters, lighting specialists, trucking firms and installation teams. All of these various teams have to be coordinated to insure a seamless transition from concept to installation. It takes skills (and patience) that have to be honed over time. Read more>>

Chrissy Lee-Manes | Herbalist and DIYer

When most people think of homesteading, they think you have to own a bunch of land. But, that is not necessarily the case these days. Living the homesteading lifestyle can be done anywhere: in an apartment, a suburb house, or some acreage outside of town. Homesteading is more a frame of mind than a process. Those that strive to live naturally, sustainably and by their own craft are homesteaders. We strive to not only supply people with tools for a DIY lifestyle but to educate them too. Education is one of the foundations of our business. We teach many classes and write many blogs so our customers will walk away with more than just their supplies. Read more>>

Kierra Aiello | Museum Professional

In museums, there are many more career options than most people think. I received a master’s degree in art history and museum studies, and I still don’t think I realized the multitude of positions until I had the chance to work across the museum. We have accountants, education professionals, facilities managers, publication coordinators, registrars, art preparators, you name it! On top of that, we have hundreds of volunteers that help us serve and welcome the community. Unlike other major corporations, however, everyone who works at the museum cares about the way we preserve, display, and teach our visitors about art and culture. At the Denver Art Museum (DAM), we joke about being a big “DAM fam” because this shared passion brings us together and creates deep connections. Communicating across departments and working together as a team, despite the vast number of different functions we serve within the institution, is easy and natural. Read more>>

Swara Nanda | Musician & Meditation Teacher

There’s a lot of people offering self-help guidance who are motivated more by becoming rich than motivated to help the human condition at the root. Read more>>

Molly Elliott | Florist, Boutique Owner and Riding Instructor

Not all flowers are created equal!! We are constantly creating with a living soon to be dieing product. Creating a vision with everyone’s dream flower sometimes is more challenging then what it might look like. Allowing creatives to use our knowledge to incorporate your ideas will lead to the best outcome of a vision. I do my best to give my expert opinion and design with the optimal dream in mind. Read more>>

Erin Merelli | Death Doula & Co-Founder of Deathwives

Death is big business, Most people don’t know that the parlor-style funeral home they entrusted the care of grandma to may very well be owned by a corporate giant that is exploiting their grief and making a terrible environmental impact with their practices. The funeral industry is corporate and rather monopolized, with a handful of businesses owning the lions-share of the funeral parlors and cemeteries across the country. So while you may think that your loved one is in the hands of the people you met at the funeral home, the reality may be that their body was brought to a centralized warehouse to be embalmed and prepared. Embalming, by the way, is never required by law. It’s a rather antiquated practice that does have its place, but should not be commonplace. People have options around how they want their body to be treated after death and we urge them to become educated on it before they are in a a space of grief themselves. Read more>>

Greg Daily | Owner of a Digital Advertising Agency

Most of the time outsiders are unaware of how much we can track through digital marketing and just how much information Google and Facebook have on users. For example, most people think that Facebook tracks only activity on Facebook.com, which is incorrect. Any website that uses the “Use your Facebook login to register” login option has to send your activity on the site back to Facebook. Facebook also purchases large volumes of consumer information from consumer information groups such as consumer credit scores and such. Read more>>

Viktoriya Yurkovetski | Lactation Consultant and Educator

Being compliant with the lactation accommodation laws and providing the actual support that company breast- and chestfeeding employees need are oftentimes not the same thing. While checking the box providing the minimum (the space where employees can pump and/or breastfeed and allowing them to take breaks to do so) is great, many employees, however, report feeling lack of support from their employers. Benefits evolve and employees expect more, while employers use benefits packages to gain competitive advantage. While making sure the new parent has a private space where to express breast milk seems like providing everything that parent needs, there are so many other factors that play a role in milk production, as well as successful milk extraction. Educating the parent on how to get the best output for the time they spend expressing, providing welcoming design and room set-up, equipping the room with all the necessary accessories and supplies are just to name a few. Read more>>

Claire Taylor | Director of Programming, SeriesFest

I think there is a misconception that there is an 1, 2, 3 step process to getting a television show up on the screen. One of the things I emphasize to filmmakers who participate in SeriesFest is that this is a long term relationship. Every series or film has it’s own unique story of how it makes it to screen, and same goes for the individual artists. I think that is important to keep in mind when working in the creative arts. Read more>>

Amy Elizabeth | Independent Perfumer

Perfume has experienced a major paradigm shift in the last twenty years and it is an extremely vibrant and creative time for perfume right now. The fragrance world used to be shrouded in mystery and there were just a few major houses that mass produced a lot of safe scents that could appeal to a lot of people. Today there are thousands of small, independent perfumers hand-crafting daring and innovative fragrances. Indie perfumers tend to invest more in high quality materials rather than major marketing campaigns. What’s in the bottle is more authentic than celebrity clout. We are seeing consumers who want to know whose nose is behind the fragrances, whether the ingredients are safe or responsibly sourced. Perfumes and perfumers have modernized with the times in ways that are fascinating and refreshing. Read more>>

Dr. Betsy Usher | Psychotherapist

As a Doctor of Psychology; a psychotherapist, I have come to realize that many individuals seeking to embark on the adventure of therapy to learn about themselves, understand their behavior, and how to make deeper long last relationships, were never formally educated about therapy. Since Dr. Sigmund Freud created the concept of psychotherapy in 1869 there have been hundreds of different types or modalities of therapy one can enter depending on the therapists training and the therapist’s personal preference. This means that an individual decides to enter into therapy, they scroll through the psychology Today profiles or web search looking at the therapist picture and writeup, and then they usually pick that therapist based on a feeling. Each therapist will have a different lens in which they view therapy and modality, and this may or may not match that individual’s lens of how they see the world. If it doesn’t the individual may decide to terminate therapy within a few sessions thinking to themselves, “Well therapy isn’t for me!” However, this may not be the case at all. Read more>>

Sarah Eastin | Plant Based Chef & Vegan Hospitality Consultant

So my specialty is vegan food and I think what outsiders may be unaware of is that vegan food can actually be quite delicious and intriguing! I think restaurants, shops and other online retailers also may not realize how much of a demand there is now for environmentally conscious, sustainable plant based cuisine and products made without animal parts. Especially since covid started, more people have come to realize how animal agriculture is harming the planet, our health and is also linked to the current pandemic and could cause more in the future. Restaurants also aren’t aware that there are people, like me, that have expertise and can help an establishment add intriguing and buzz-worthy vegan food to a menu and and help spread the word about it! It can be a great thing to do right now while things are a bit slow. You’ll have a unique offering for your current customers and new ones when people start dining out more. Also, if you or someone you know needs help integrating more plants into your diet or cooking meals yourself, I can help with that too! Through my cooking and health coaching. Read more>>

Jordan Kaufman | President & Managing Broker

Many outsiders to the net-lease investment world don’t typically recognize the ancillary benefits to owning these assets. Examples include: depreciation, interest write-offs, the ability to borrow against the investment, how rental increases in leases act as a hedge against inflation and ensure long-term appreciation of income streams. Read more>>

Brooke Sarmiento | Queen BEE-OCH

One of the biggest issues with the beauty industry in the US is the lack of regulation on cosmetics and personal care products. The registration process with the FDA is a voluntary one, and the system is more for record-keeping than actually granting any sort of approval for products. On top of that, products can’t even be registered until they are already in commercial use. It is the solely the responsibility of the businesses themselves to make sure their products are safe for use. That is why it is so important to read ingredients and know what it is you are applying to your skin on a daily basis. Read more>>